RG Graph X Design is a Veteran Owned creative marketing agency that is committed to creating a high-quality design that represents the customer’s vision, values, voice, and visuals.
The Four “V’s” to Branding
Vision: Your vision is “Your Big Idea“, a vision statement illustrates where you want your company to be upon reaching its mission. Your vision statement should be INSPIRING and speak to the public about your goals and endeavors.
Voice: Your brand voice refers to how you express your vision & values through communication, using distinct features for your brand. Is your voice witty, gentle, empowering, strong, or graceful – these are all examples of a brand’s voice.
Visuals: Brand visual identity is a set of characteristics that define the look and feel of your brand. These include Logos, Colors, Typography, and Photograph assets.
Values: They are the guiding principles that will shape every single aspect of your brand and your business that dictates and influences your audience. Brand Message + Brand Identity = Brand Personality.
Stay True to the values of your brand, and it will shape your business to your Vision!
Branding is what other people think about you, your business, your company, and the products or services that you offer to your audience. The visual identity is what the brand looks like from your logo to the colors that you use and much more. Having a strong visual brand can be the persuasive influence that sets your company apart from the rest.
Website Design is just like graphic design, it is the creation of graphics, typography, and images to communicate an idea. Creating websites from scratch gives you the customer the ability to customize the site the way you want it. All designs created by RG Graph X Design start with mobile-first and we build them to fit the desktop version giving it a responsive design.
Logo design is about creating the perfect visual brand mark for your company. If your starting off or already have a design we can turn that design into a vector file that can be used in all types of media.
Monogram Logos (Lettermarks): These are logos that consist of letters, usually brand initials Like mine being the “RG”.
Abstract Logos: These are specific types of Pictorial logos that are a geometric form that represents your business.
Icon Logos: Or another name for emblem logos; think badges, seals, and crests. These logos have a traditional appearance that makes a striking impact. Many schools, government agencies, and auto manufacturers use them.
Wordmark Logos: Similar to a letter mark, a wordmark is a font-based logo that focuses on a business name alone.
Pictorial Logo: Sometimes called a brand mark or logo symbol, is an icon – or graphic-based logo. Usually, an image that comes to mind when you think of Logos. Examples: Target, Apple, and Twitter are some Pictorial Logos.
Mascot Logos: These are logos that involve an illustrated character often colorful, sometimes cartoonish, and most always fun. The mascot logo is a great way to create your own brand spokesperson.
Combination Logo: These are comprised of a wordmark or letter mark and a pictorial mark, abstract mark, or mascot. The layout of these logos can be laid out side by side, stacked on top of each other, or integrated together to create an image.
Principles of Design
Balance: This can be achieved when careful consideration is given to the placement of objects. The size, color, texture, and shape of an element can change the visual weight and can be utilized for Symmetrical or Asymmetrical balance.
Rhythm & Repetition: Rhythm implies movement and invites your eye to move across the design in a pleasing, choreographed way.
Repetition creates a visual link and is an important component of any design.
Emphasis: This refers to a focal point and supportive elements that create the center of attention. It should be the accent to which your eye is attracted. Without emphasis or variety, your design can become monotonous.
A Focal Point or even two emphasized areas can help create drama and interest in a place while creating a lasting impression.
Proportion and Scale: Proportion does not depend on a known size, it’s the relationship of one object to another.
Scale is largely based on perception and compares an item or element to something of a known size.
Movement: Movement is controlling the elements in a composition so that the eye is led to move from one to the next and the information is properly communicated to your audience.
Movement creates the story or the narrative of your work.